AayushaLuxury Fashion · Creative Direction
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Kathmandu · Delhi · Dubai
Luxury fashion editorial
Kathmandu · Creative Director · Est. 2015

Aayusha

Nepal's Finest — The World's Stage

Luxury FashionHaute CoutureNepal Heritage
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Haute Couture
SS 2025
Nepal Fashion Week
FW 2025
Pashmina Couture
Luxury Editorial
Vogue India
Lakme Fashion Week
Harper's Bazaar
Kathmandu
Dhaka Weave
Himalayan Collection
Haute Couture
SS 2025
Nepal Fashion Week
FW 2025
Pashmina Couture
Luxury Editorial
Vogue India
Lakme Fashion Week
Harper's Bazaar
Kathmandu
Dhaka Weave
Himalayan Collection
Haute Couture
SS 2025
Nepal Fashion Week
FW 2025
Pashmina Couture
Luxury Editorial
Vogue India
Lakme Fashion Week
Harper's Bazaar
Kathmandu
Dhaka Weave
Himalayan Collection
Haute Couture
SS 2025
Nepal Fashion Week
FW 2025
Pashmina Couture
Luxury Editorial
Vogue India
Lakme Fashion Week
Harper's Bazaar
Kathmandu
Dhaka Weave
Himalayan Collection
Aayusha — Fashion Designer
2015
Experience

12+

Years in Couture

The Designer · Kathmandu, Nepal

Crafting the
Language of Luxury

Born in Kathmandu and shaped by Nepal's extraordinary living heritage — Dhaka weaves, Pashmina craftsmanship, Newari metalwork, and sacred Himalayan colour — Aayusha has emerged as South Asia's most authoritative luxury fashion voice. Her garments are not merely worn; they are experienced.

With collections showcased at Nepal Fashion Week, Lakme Fashion Week Mumbai, and covered by Vogue India, ELLE South Asia and Harper's Bazaar, her work commands international acclaim while remaining rooted in the soul of the Kathmandu Valley.

"Nepal gave me colour, texture, and reverence for the sacred. I translate that into garments the world has never seen."

18+

Collections

12

Countries

35+

Press Features

Creative Philosophy

I was born where

the mountains meet the sky.

I design for those

who dare to touch both.

Aayusha — Creative Director, 2025

The Archive

Each collection unfolds as a chapter in an ongoing narrative of beauty, culture, and material obsession.

Inocent
soft girl
01

Fall 2026

Inocent

innocent with the touch of flower and fur.

5Pieces
View Lookbook →
Hollywood Glam
Haute Couture
02

Fall 2026

Hollywood Glam

Heavy hand worked beads.

10 Pieces
View Lookbook →
Velours Brûlé
Resort
03

Resort 2024

Velours Brûlé

Burnt velvet reborn as the texture of desire.

32 Pieces
View Lookbook →
Inocent Side Look
soft girl
04

Fall 2026

Inocent Side Look

innocent with the touch of flower and fur.

5Pieces
View Lookbook →

The Runway

lumbini
01

Lumbini, Nepal

lumbini

aamayangri
02

Aamayangri, Nepal

aamayangri

bhaktapur
03

Bhaktapur, Nepal

bhaktapur

mustang
04

Mustang, Nepal

mustang

Resort 2024
05

Kathmandu, Nepal

Resort 2024

Patan Durbar Square
06

Patan, Nepal

Patan Durbar Square

Drag or scroll to explore

Featured In

A global editorial presence across the world's most prestigious publications.

The Architecture of Dreams

Vogue Paris

October 2025

"The Architecture of Dreams"

Read Feature
Power & Fragility

Harper's Bazaar

September 2024

"Power & Fragility"

Read Feature
Reinventing Minimalism

ELLE International

July 2024

"Reinventing Minimalism"

Read Feature
The New Luxury

W Magazine

May 2024

"The New Luxury"

Read Feature
Cultural Alchemist

Vanity Fair

March 2024

"Cultural Alchemist"

Read Feature
The Designer Redrawing the Map

The New York Times Style

January 2024

"The Designer Redrawing the Map"

Read Feature

Awards & Honors

2025

Excellence

Designer of the Year

2025

Couture

Best Couture Collection

2024

Business

Forbes Asia 30 Under 30

2024

Recognition

Vogue India Fashion Award

2023

Runway

Lakme Fashion Week Spotlight

2023

Achievement

Asia Pacific Fashion Council

2022

Culture

Nepal Art & Culture Foundation

As Seen In

Vogue India
Harper's Bazaar
Nepali Times
The Kathmandu Post
Boss Nepal
ELLE South Asia
Himal Magazine
Annapurna Post
A

Let's Create Together

For collaborations, press inquiries, and custom couture commissions.

Inquiry Type

Atelier

Atelier Aayusha
Jhamsikhel, Lalitpur
Kathmandu, Nepal 44600

Atelier Hours

Mon – Fri: 10:00 – 18:00
Sat: By appointment only